Programmatic TV Reaches “Operational” Turning Point, TubeMogul’s Todd Gordon...
LAS VEGAS – Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul. In this interview with Beet.TV earlier this...
View ArticleFuture Of Marketing Is Real-Time Addressability: SMG’s Glucklich
LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO...
View ArticleSky’s AdVance Connects Ad Ops Across Screens: West
LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its...
View ArticleBig Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
FORT LAUDERDALE — Although the advertising industry spent last year assessing ad tech vendor claims that addressable TV was ready for prime-time, things seemed to have settled in to a consensus in...
View ArticleThe Trade Desk Adding Self-Serve Programmatic TV Ad Buying
FORT LAUDERDALE — The company has lately been placing high on lists of the best places to work and the fastest-growing companies in America. Now Trade Desk advanced TV sales director Matt Mitchell...
View ArticleCan Programmatic And Guarantees Exist In Harmony? Answers from GroupM,...
VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to...
View ArticleAT&T Unveils Programmatic Marketplace for Linear TV Powered by Videology
Advertisers will soon be able to buy linear TV advertising programmatically from AT&T in its 26 million homes, using data targeting that has been widely used for Web video. Advertisers will be able...
View ArticleVideology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
The emergence of programmatic ad trading technology in to digital video and TV has not yet garnered as many dollars as it has conversation. But that could change with deals like the one Videology has...
View ArticleRubicon Links With Cadreon, Mediaocean To Facilitate Direct Programmatic Deals
Two new partnerships linking Rubicon Project with IPG’s Cadreon and workflow automation giant Mediaocean are a nod toward more direct programmatic deals for premium inventory in “well-lit...
View ArticleProgrammatic TV Has Turned A Corner: SMG’s Bertozzi
It is the medium most desired by programmatic ad-tech execs, who can sniff a slice of a $70 billion advertising industry. But TV is still only on the path to programmatic, not yet at full conversion....
View ArticleClypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
LONDON — They both received investment from the big German TV group RTL, now video ad tech companies Clypd and SpotX are set to solidify their partnership even further under the same stable. Already...
View ArticleEuro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
LONDON — Newspaper and TV companies are natural cut-throat rivals. But, in a new global context, publishers in many markets are tapping their common cause – and common tongue – to fight a shared enemy....
View ArticleVideology’s Castree on Segmented Market Opportunities
FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree...
View ArticleUK’s Channel 4 Goes Big with Programmatic Offering
LONDON — Respected UK public broadcaster Channel 4 may be a public broadcaster – but, unlike the BBC, it still has to raise its own funds commercially. So, the company is hoping its coming-soon PVX...
View ArticleRTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
LONDON — We are working in an age where technology seems to make everything possible – from uncovering the ad views that never happened, to producing the ultimate, all-encompassing metric for...
View ArticleTubeMogul To Take Cross-Screen Planning Self-Service: Rondon
FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The...
View ArticleTV Squared Sees Ad Campaign Predictions In Its Future
LONDON — The software which powers decisions that fuel video and TV ad spending and targeting is getting more and more sophisticated. But what if it could actually predict the future? That’s what...
View ArticleProgrammatic Audio Powers Emotional Data Ads: Havas’ Houssaini
LONDON — So far, “programmatic” systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone’s talking about its value to TV advertising. But what...
View ArticleProgrammatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
LONDON — Back in October, US satellite TV company DISH unveiled a test allowing advertisers to buy impression-by-impression ads on linear TV through a programmatic marketplace. Powered by IPON WEB and...
View ArticleDon’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
FORT LAUDERDALE — The rapid development of advertising and marketing technology is allowing buyers to mash up disparate data sets to better inform campaigns. But don’t risk losing the expertise that...
View ArticleTargeted Media Could Optimize Marketers Into “Invisibility,” Warns GroupM’s...
While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced...
View ArticleAfter SpotX And Clypd, RTL Group Seeks More Investments In 2016
LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled...
View ArticleSpotX Readies Expansion to Asia
LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group...
View ArticleNext for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says...
View ArticleRocket Fuel’s New CEO Targets DISH Moments
LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is...
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